A modal shift is the strategic transition of goods from one primary mode of transport to another. This shift is a critical component of a wider logistics strategy that seeks to optimize the entire network.

By moving freight to more sustainable alternatives like rail or shipping, it not only reduces CO₂ emissions and road congestion but also facilitates efficiency through measures like network consolidation and shared delivery. This holistic approach, often using a hub-and-spoke model, is key to building a green and resilient logistics system, allowing companies to lower costs and enhance their long-term competitive advantage.

See also: Japan's Logistics Crisis