The 'Nature Positive' movement marks a shift in global sustainability, requiring a move from mitigating environmental damage to actively regenerating biodiversity. Its goal is to stabilize the Earth’s biosphere by 2030 and achieve full recovery by 2050, promoting ecological rebound by mid-century.

It requires businesses to create net-positive impacts on biodiversity and ecosystems, moving beyond simply avoiding harm. The Science Based Targets Network (SBTN) provides scientific standards for companies to set measurable targets. Aligning with SBTN ensures firms make rigorous, localized contributions that restore the Earth's regenerative capacity.