The core idea of Total Quality Management (TQM) is a holistic approach to management. Its core principle is the long-term success of an organization through sustained customer satisfaction.

TQM integrates all employees—from top management to the frontline—into a collective effort to improve processes, products, and services. By emphasizing continuous improvement and data-driven decision-making, TQM moves quality from being a simple inspection task to a strategic, company-wide culture. It's a key framework for achieving operational excellence and competitiveness in a globalized market.